Online advertising is now an important component of some of the most successful branding campaigns. In just 10 years it has overtaken cinema, surpassed radio and is on target to reach outdoor in terms of advertising spend. It now reaches 61% of the UK’s population – that’s 28.7 million people. Click below for some of the key reasons for this phenomenal growth.

Automated SEO

In the next few years, webmasters will be able to use automated SEO techniques on their websites. This will be done via a content management system, and it will make things much easier and faster. However, this doesn't mean that optimization services will become obsolete. While having an optimized site is good, if visitors can't find it, the site won't get traffic. Because of this, more online companies will begin offering search engine marketing services instead of Search Engine Optimization.

In the middle of the 1990s, most people felt that the only thing you needed to succeed was a website. For some people, this was the truth. By the end of the 1990s, template software was invented. Programs like Dreamweaver and Frontpage made it easier for people who weren't programmers to build their own websites. Once more people begin building their own websites, they next wanted to optimize those sites. To meet this demand, companies started developing software which made it easy for people to design their own websites. To stay competitive, website designers had to change the type of services they offered.

It is now common to use a website which can be edited. CMS has allowed a number of different elements to be automatically generated. Some of these elements include Meta tags, page names, and page titles. Site maps are also being automatically generated. Many experts believe that this is the next stage of SEO technology because they've designed these very programs for their own clients. Once a customer understands how to properly optimize their pages, they will get ahead of those who do not. While SEO is a great service to offer today, it will begin to diminish in importance as more people use the internet and learn how to optimize their own pages without paying a company to do it for them.

At this point, SEO firms will naturally want to shift their attention towards search engine marketing services. This industry will be the replacement for the SEO industry that we see today. If you get into this growing industry now, you and your firm will prosper in the next five years.

Aaron Nimocks