Automated web site and page production. How to do it.
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White Hat = Genuine web sites made by genuine people not necessarily
for financial gain and for longevity.
Black Hat v White Hat a true story.
So there I was slogging away 24/7 making a great site crammed with pages of useful content. Each page carefully SEO crafted. Navigation, hyperlinks and all those wondrous things on such 'white hat' sites. After optimisation, it was verified, sitemaped and sent to all major search engines and scheduled to an auto submit SEO programme.
Brilliant. Fantastic I thought. So happy I was until came the question a few months later .... Er, where's da money?
That was a year ago and despite daily attention, adding new content, SEO tweaking and applying every 'white hat' trick in the book (and a few that were not), still the elusive money failed to materialise. Advertisers were simply not interested so we joined Commission Junction, Trade Doubler and others like them and placed affiliate ads.
Bear in mind that by now, we had a five year old established domain name, a site that had been active for six months, excellent content spread over hundreds of pages and a Google PR of 5. But the big money still failed to materialise. Sure, the affiliates ads were producing some income, but even that was a task as each ad needed to be experimented with for performance. While one ad on a particular page may earn money, it does not follow true the same ad on another page will do likewise.
By four months ago, that site was making around £800 month in commissions. Now some of the small thinkers may consider £200 per week a nice little earner and after all, spend another year of unadulterated hard work day and night and walla - another site making £200 week. Yes that's true and after 10 years if you haven't died from too many late nights of work, too much coffee or heart attack - and - you still have a family that remembers what you look like, you may get a chance to enjoy the £10,000 month income. Which of course by then with inflation and enhanced desires is no longer worth enough.
Quite frankly, I do not have 10 years of energy for such a project demanding so much work and even if I did, I would want be looking at zero's on the end of the figures above.
And that was my big realisation. What I was doing was going to take
too long to achieve and still would not provide the income level I desired
to reach. So, exactly four months ago I changed things. Taking all the
useful tips and info gleamed over years of involvement within the 'white
hat' industry, I started mapping a new plan of attack that required close
examination of the 'black hat' industry.
Black Hat the short lived solution:
The big problem with 'black hat' is that most of the sites are full of rubbish. How it works is this; You auto make pages around keywords specifically designed for search engines and in particular, Google. The pages have no real readable value to any visitor to the site, just a bunch of keywords splattered around and padded out in semi-legible style. This is all done using one of the many auto site makers floating around like RSSGM etc, which will scrape content from the web and mash it all up. The advantage seen by 'black hatters' is that one can make a site with 100's of thousands of such gibberish pages in the hope that some will make it to search engines and some of the Google ads will be clicked on by the innocently lured visitor. And, I can assure you that the system works! There are some operatives that make £1000's a day with this technique. The down side is they have to constantly buy domain names and keep churning out an ever increasing number of pages each day just to keep pace with the major search engines banning their sites each day. They are lucky if a site lasts 3 months before being purged from the search listing databases, some bank on just a few weeks before the sites are banned. But they still manage to make some serious, and I mean serious money.
Example; say one site with ten thousand pages will last for say 10 weeks,
during which time it will provide an average revenue of $10 week for
it's ten week life span That's $100. Now you take this working formulae
and duplicate it ten, a hundred or thousands of times. So basically with
'black hat', to make the $1000's per day you need to make millions of
pages per day. Quite a few are doing it, but not for long as the search
engine bots are getting clever and learning fast how to spot these spam
sites and delete them. Most 'black hat' sites are easily spoted with
little difficulty. They will have one or all of the following:-
Grey Hat The Middle Way
So now enter the new era of 'grey hat' technology.
To achieve the above takes some dedicated work. Even so, armed with
a suitable array of php scripts and utilities, you can build an immense
grey hat site that is perfectly structured with several sub domains in
hours instead of months.
In part two we look at putting together an action plan with all the right tools and contacts to be a Grey Hatter. Also in part two, using an automated Neural Intelligent solution to produce unique sites and pages that automatically learn and grow in the right direction for profitability. How to obtain the best keywords and phrases.
C-Vanci is head of an Internet group specialising in the exploration
of automated Internet marketing.
Build a commercial Web site in MINUTES!!
You can find more marketing articles at http://www.cvanci.com/