| cVanci Associates |
|
|
INTRODUCTION An interview with Terry Telford on how to get many more visitors to your site. I encourage you to read and listen to each volume in this series and put each to work for you. In this volume, you get 10 free ways to drive massive traffic to your website. Read it, listen to it and put it into action. That's how I built my business and it's how thousands of other online business owners built their businesses too. The Ultimate Source For Free Traffic http://www.OrderTrafficTransformer.com Translate this article: Terry Telford comes from the marketing and advertising world. In 1991, he graduated with honours from the Advertising Program at Loyalist College in Belleville, Ontario, Canada. Immediately after graduating he started his own advertising agency with a partner. 6 months later, Telford sold the agency to his partner and moved to the "big city" - Toronto. But things were a lot different than he expected. Landing a good job in a big advertising agency turned out to be like looking for a needle in a haystack. Competition was fierce and the job market was quickly drying up. To pay the bills, Terry took whatever jobs he could find. He sold vacuum cleaners, shampoo and soap, drove a delivery truck, and eventually ended up managing a paint warehouse. Although they weren't glamorous jobs, they were full of enriching experiences. Terry learned the psychology of sales. What to say and more importantly…what not to say to have prospects beating down the doors to buy, buy, buy. Along the way, he bought a small mail order company and started experimenting with direct mail campaigns. He worked through the typical learning curve and made all the mistakes in the book. He paid too much for advertising, mailed to cheap junk mail lists and used a good deal of time and money learning the ropes. Luckily, Telford learned from his experiences. He was able to turn his learning curve into a positive learning experience and profited greatly from his trials and tribulations. In 2001, he hopped onto the internet with the hopes of expanding his mail order business. At first glance it seemed pretty simple. There were Free For All (FFA) sites where he could advertise to millions of people, free. Classified ad sites would run ads for $5 or $10, or the big expensive ones were $20 a month. To put that
into perspective, Telford was spending $600-$1000 a month offline on
classified ads, so $20 a month was like hitting the jackpot. All in all, it took 3 years online before he actually had a profitable online business and not just a hobby. Today, Terry is the Chairman of The Bridgeport Communications Group of Companies, which owns or partners with several notable businesses. The primary goal of these companies is to help entrepreneurs reach their dreams by achieving their goals. You can access the Bridgeport Communications resources and partners from: |
WEBMASTER
TOOLS:
Build a commercial Web site in MINUTES!! Our FREE software will build you a money
earning website in minutes!! Free website templates and more...
The Ultimate Source For Free Traffic
|
Terry: Mark: Yeah about
$10,000 yup! Terry: So as long as your website converts visitors into sales, it makes a very big difference to get a lot of traffic to your websites. So Mark, I'm going to pick your brain and find out what you're doing to get that amount of traffic to your websites. I want you to show us exactly what you're doing and how we can follow in your footsteps. By the end of the call, I'd like everyone to start developing a lot of traffic to whatever websites they want. So I think we'll start off by giving you a little introduction Mark. Mark is
a computer science and economics student in University College in Cork
Ireland, but he's taken the year off, because his internet business
started doing so well for him. He wants to get things in order and
make sure the business continues to grow. So I guess instead of me
babbling on Mark, it’s probably better if I let you take over
since it’s actually your life story and you could tell us where
you come from, how you ended up getting online and how you got to the
point where you are now. Mark: First of all Terry, thank you for having me on the call, it’s great to be here. Basically I started my first website at about 16 years of age. I created a ringtone site. Ringtones, as you have probably noticed, became a little bit of a phenomenon, but when I started, there was nobody doing it. So all I did was email a few radio stations and eventually got some national coverage. I got 5 minutes on one of the Irish radio stations and it landed me 40,000 hits to that website. Unfortunately the site wasn’t monetized, because I was young and naïve and didn't really know exactly what I was doing. But thankfully, since then things have changed. I'm much more proficient in internet marketing. That's basically my very first internet marketing story. Terry: The website
that got 40,000 hits in a day, that was ringtones for your cell phone
or your mobile phone, is that right? Mark: Exactly!
Yeah Terry: And how
did you do that? You got some radio coverage, how did you go about
getting radio coverage? Mark: Basically I just sent an email to the radio stations. All you have to do is ask if they're interested in talking about your products. I mean the worst people could say is no. You just have to pick up the phone or send an email. You always have to be pushing to try and get people to do things for you. Radio and
TV are always looking for content and at the time, ringtones were a
new thing coming in, and here I had this website where people could
get free ringtones. And it was perfect for them and I got radio coverage
over the whole country. Terry: What exactly
did you do to get that kind of coverage? You just called the radio
station or did you send them an email? What did you do? Mark: I just sent
them an email, because I remembered 2-3 weeks previously, they had
this little tech spot on. And I didn’t know if it was a regular
thing, but I got the presenter's email address, emailed him and told
him about the site and he told me yeah we do that tech spot once a
month, or maybe it was once a week at the time, I'm not too sure. And
the next time he did it, he put my website in there. And it actually
got a little extra coverage because people started calling in and asking
for the name of that website once again. So I got a lot of traffic.
And that was only one day's worth, but I got a lot of visitors from
the most listened to radio station in the country. Terry: Wow! And that all came from just sending one email to this guy. Mark: Just sending
one, so little things count a lot when it comes to traffic. Terry: Now, what
did you say in the email? Did you do it as a formal press release,
or is just an informal email that said, “Hey here’s who
I am would you be interested in doing a spot? Mark: Very informal.
I said, “Hey my name is Mark Flavin I've got this website that
offers free ring tones and I noticed that you do a little tech spot,
and I was wondering if you would like to add my website? And I got
an email back that said yup let’s go. Just like that. There was
no big long rigmarole it was just a quick yes. Then a week later there
it was, a 5 minute spot. Terry: Wow! Fantastic!
That’s fantastic. Mark: Yeah! You
just have to ask. When we're working in the online world we tend to
forget about TV and radio. More people are listening to radio and watching
TV than there are online. So you just have to ask. There’s no
harm in asking people. Terry: You’re
working both angles then. So you work offline to get people to your
website online. Mark: Yeah! I
haven’t used it too much, I do it with press releases and things
like that, but ironically, my first venture of getting traffic in the
online world, was in the offline world. Terry: That’s cool! Now I’m going to do something kind of unorthodox, which goes along with your traffic program, Traffic Transformer. Instead of making everybody wait until the very end of the call and let them know about the super secret surprise package you put together, I’m going to go ahead and let everybody know now. And then we’re going to go ahead and show you how Mark is getting traffic, other than just through a radio station. He’s also got 30 different ways of getting traffic to a website. Now, obviously we don’t have time to cover everything, but I selected 10 of the methods that I’d like to cover and kind of pick Mark’s brain and get all the details of how they work. They pretty
much fall into 5 different categories. We’ve got: 4. We're
going to look at web 2.0 techniques and using social networking. And now I’m going to give out the secret package that you put together Mark. If you go to OrderTrafficTransformer.com Mark has put together a package that includes: - The traffic transformer way of generating traffic, which is the 30 different ways to get traffic to your website. This is what mark does personally to get his millions of visitors a year to his websites - Plus he's including another package called unorthodox traffic. I’ve read both of them, I’ve used both of them and they are absolutely incredible. They work flawlessly. There is definitely no better way to get traffic. So Mark has packaged the two together, now it’s only going to be done for this teleclass. Once this teleclass is over we’re going to leave a 24 window so you have a little bit of time to go ahead and get the packages, but after that the only thing that you’ll get with the order traffic transformer is the actual traffic transformer kit. But if you order right now and within 24 hours of the call you will get it plus unorthodox traffic. And now we'll cover all the techniques we were talking about, 10 different techniques within the whole system. Let's talk
about search engine optimization first. If you can give us a little
bit of an idea what search engine optimization is and then we’re
going to dig a little bit deeper into it as far as the details on how
to do it. Mark: Essentially search engine optimization is basically just optimizing your website to get as high up the search engines as possible for keywords that relate to your website or service. For example, you set up a golf product that helps people cure their slice. You want to rank high in google for the term "cure golf slice." There are essentially 2 types of SEO that you need to work with. There is on-page optimization, which means the stuff that you actually do to your own website. And there is off page optimization, which I’m going to discuss in detail in a moment. With on-page
optimization, the most important thing is your keywords. If we use
the golf example, And thirdly,
it’s kind of become a little irrelevant, but it’s always
good to use meta tags just for the search engine sake, to let them
know what kind of keywords you have on your site. Terry: Ok that’s
all on the on page search engine optimization. Mark It's actually
a very complex system. And something else I didn't tell Terry is I've
added another bonus to you’re traffic transformer package, which
is basically a 200 page book on SEO. It's basically the Encyclopedia
Britannica of search engine optimization. And there's a lot to SEO,
so I thought that would be a nice addition to the package for people
who want to get the real nitty gritty of search engine traffic. Terry: Excellent! Thanks Mark, that’s perfect! That will take care a lot of questions. Now you said the book is 200 pages. How detailed do we have to actually get when we put up a page and optimize it as much as possible for the search engines? You said
number 1 is the actual name of the website, so if we have something
like GolfSlice.com and the main headline on that page or in the index
page is how to cure your golf slice. You put that in bold. Then you
have an article about the problem of the golf slice and the cure for
your golf slice. Put your meta tags in there for the sake of good order.
And is that the basics that I need to do on the page? Mark: Pretty much. The thing is your off page optimization is probably more important. So once your on page optimization is decent, doing what you just said, then you've got to move to off page optimization. That’s getting links back to your website which is more important than your actual on-page optimization. Back on
the day, people use just spam their meta tags, spam their pages with
all their keywords, but it’s very hard to spam links. So basically,
linking has become very important to Google for off-page optimization.
So off page optimization has become more important to my opinion. Terry: So what
would I do for off page optimization? I know there’s services
out there that will put 1,000 links back to my website from various
other sites. Is that what are you talking about? Mark: Ah no. Run away from them. It's buying links in bulk and Google has started penalizing people for that. The key is content. Let's use the golf slice example. If you have a private label rights book, take that content and break it into 6-7-8-9-10 articles and include a link to your website and post them to article directories like EzineArticles.com and GoArticles.com. There are literally thousands of them and I’m sure there are golf specific ones as well. That's a fantastic way to get links. What I’ve
been doing recently, in fact I find it's pretty amazing, is using a
site called digg.com. It's been around a while, but not a lot of people
use it. I've literally got rankings in one day. I put a post on my
blog, using the keywords I want to rank for as the headline. Now they
have to be low competition keywords. You can literally get ranked the
same day. So if you're having problems getting into the search engines,
you can get indexed in about 6 hours using Digg.com Terry: Indexed
in Digg.com or in the search engines Mark: In google in about 6 hours if you use Digg.com Terry: Really Mark: Yeah Terry: So how does
Digg.com work? You put up your own website and then what? Mark: You put content on your own website and then you go to Digg.com, sign up completely free. It's mostly for news and things like that. So what happens is, if people like the articles they dig them. So as more people click on your article your ranking goes up. So if one person sees your article they dig it. Then if another person likes your article they click the digg again and so on and the more diggs you have the higher your ranking. Now if your
article is really popular, you can actually end up on the front page
of dig and then you just get insane amounts of traffic, because millions
of people visit that front page everyday. But from the point of view
of search engine optimization, you literally put your article on your
blog or your website, go to Digg.com, submit it, ping your article
or ping your blog just using something like Pingoat.com or Pingomatic.com
so the search engines know your article is out there and in about six
hours you could be listed in Google. Terry: Wow! So
that’s basically the high level lower view of off-page search
engine optimization, getting articles out there, getting them indexed
by digg, go to pingoat.com and pingomatic.com and get them pinged and
you’re pretty much good to go. Mark: The key
is if you are going for big keyword consistency, submit an article
everyday. So Digg everyday and just building up your links the right
way. Like I said in the beginning, buying links in bulk is just a waste
of money. Just follow the simple steps we just covered and you build
links the right way. Terry: So the keywords we’re targeting within individual niches are long tail keywords, meaning "How to improve my golf slice" instead of "golf." Mark: I personally
like to put the keyword at the start. So on the headline you would
have "Cure My Golf Slice – Six Easy Steps. For some reason,
I don’t know why, but when the keyword is at the start of the
headline Google seems to like it a lot more. Terry: Ok, I just
want to summarize that in case anybody missed it. There were two very,
very hot key items there Mark: Yeah that’s
if you have a blog. Terry: Ok if you've got it up on your blog. Second, is put the keyword in your article title first. So if you have six easy steps to cure your golf slice, switch it around so you've got "Cure My Golf Slice - Six Easy steps. It’s still human friendly. You can still read it comfortably, but it also very, very Google friendly and you can get listed in six hours. And that’s incredible. The next
thing I want to cover is viral traffic. If you can explain what viral
traffic is and how to get some. Mark: A good example
of viral traffic is when you get an email from a friend and they say
go watch this video. So you go watch the video and you like it so you
email 10 of your friends and say
"Hey go watch this video" and each of those 10 friends likes
the video and they each mail 10 of their friends. And so on and so on. 10 friends
tell 10 friends = 100 friends If the report helps people, they'll keep sending it to people they think would like it too. So that
is a very easy way to make a viral report. Literally just take content
from private label rights products, send it to your list and give them
the right to send it to their list. Or if you don't have a list, you
can even start with friends. Or write an article, post it on your blog
and Digg and ping it, because you get traffic that way pretty quickly
as well. Terry: Excellent!
The thing with doing a report is it has to be beneficial. It has to
be very interesting and it has to have a bit of a cool factor to get
people to say “I want to send this further." Mark: Exactly!
With videos, almost 90% of the time there's a comedy element to them.
But with a report for a particular niche, you want to help people.
And if your report does that, it'll get passed around. Terry: Excellent!
Now how about if you send out a report and you let people brand it
with their affiliate link. Then it goes viral even faster. How can
you let people co-brand your report? Is there a special way to do that? Mark: Yeah there’s
a piece of software called Viral PDF. Basically you could do just like
Terry said. Put your links in there and let your affiliates rebrand
it with their affiliate link. Then when they send it off, they get
commissions from the report. So they're motivated to send and promote
it, because they getting money every time people buy a product. Terry: Exactly!
So it becomes more viral, because people have an incentive to send
it further. They've got their link in it as well. Mark: Exactly! Terry: Excellent!
As far as video, is there any way to brand a video? So if I want to
send a video for one of your products, for example, can I brand that
video with my affiliate link? Mark: Yeah, there’s
a very cool website called Bubbleply.com. This is a particularly cool
website. It allows you to take any YouTube videos and allows you to
put a little bubble on it which is clickable. So you can take any YouTube
video, you don’t have to go to the effort of creating a video
yourself. If we go back to the golf example. If there's a funny video
of some guy playing golf and he takes a swing and falls or something.
You could put a bubbleply link on it and link it to your product. Ship
that off to your list, or put it on your blog. Have it spread around
that way. And as it's getting spread around, your product link is on
the video. Terry: Wow! Is
this a free service or just a paid service? Mark: Yup! Completely
free! And the great thing is you don’t even have to create your
own videos. Which is basically what keeps most people away from video
marketing. Literally, you go to bubbleply.com, type in your YouTube
URL, completely free, and you just put on your link. Terry: Wow! I just
want to summarize that again, because these are two really cool and
powerful ways to get your viral products out there. Mark: Definitely.
There's so much information out there, it's a matter of finding the
right things to get traffic. Because you can get lost out there very,
very easily. And there’s a lot of crap out there. You know that
is just one tip that’s very easy to implement that can literally
drive thousands of people to your website. Terry: Exactly. Phenomenal. Now the
next thing I want to look at is online media. Can you define what online
media is? Mark: Things like
press releases and classified ads would fit in the online media section.
Press releases are really, really good for two reasons: Now the
thing about writing press releases is you cannot make it and ad for
your product. You have to write it almost as a news journalist. If
you do that, you can end up having press releases picked up by newspapers
so on. And of course, somewhere in your press release, you refer to
your link as something of interest. The important thing with a press
releases is not to use it as a sales page. Terry: Ok, now as far as the format, I know press releases have a specific format, could you walk us through what exactly you will do to write a press release. Mark: Like I’ve said, the best thing is probably to put yourself in mindset of a journalist, but with a marketing mind as well. The headline is very important for your keyword. So if we're going for the golf niche again, you want to have your "Golf Slice" in the headline. You work it into the headline so that it is the news story. Now you can say, "New product cures golf slice for new golfers." If you're an affiliate for a really big brand, it's already got brand recognition in the marketplace, but if it's your own product and it doesn't already have big brand status, then it’s very unlikely the media will pick it up. So you want to keep your press release very interesting. Basically the format is the headline, which grabs the attention of the journalist to read it. The dateline, which contains the release date. And usually, the city where you are or the city of the news. You start off with an introduction by answering to the questions, who, what, when, where, why, and how. Then you move to the body. If you have statistics , the background of your product, and your website link. As an example you could say, according to Mark Flavin from OrderTrafficTransformer.com, there are over 30 free ways to get a million visitors to your site. That’s a good way of getting a link into a press release, rather than pushing it in people’s faces. And the boilerplate section is where you put in the background of your company, your organization or just yourself and of course your contact information, name, phone number, email address and so on. It sounds like there's a lot to a press release, but there's actually not. You can
go to Google news and look for the news for that day. Pick a relevant
topic and write an article about the news of that day and somehow include
a link into it and submit it using webwire.com Terry: So you can
work your website or your product into something that’s happening
in current events. Mark: Exactly, if the US open is on, you could write an article about the US open and somehow work your link into it. And submitted it to all the news stations using webwire.com or prweb.com Terry: Ok cool!
Now you also mentioned another thing about online media, which is free
classified ads sites. Mark: Yeah, they've
become less relevant in recent years, but one stands out, pretty much
above everyone else and the site is called CraigsList.com. I think
it is in the top 50 of sites visited on the web, so definitely something
to consider if you are looking for a quick traffic. There's people
there all the time and your ad is submitted very quickly. It’s
a good place to get traffic fast. It wont be long lasting traffic,
but you get some quick traffic. Terry: Now, it’s just a classified site? Mark: Yeah pretty
much. Terry: You write
classified ads the same as you would for Google AdWords, very short
copy, very quick and to point with a link to your website. Mark: Pretty much.
You get a bit more room than in Google AdWords. What a lot of people
do in the business opportunity niche is to tease people. Don’t
give them the order link where they can sign in, but say if you more
information you can email me at such and such. That sometimes works
very well to draw people in a bit in that particular market. Terry: OK so you
actually give your email address on the site? Mark: I’m pretty sure you can decide whether or not you want to. Terry: Doesn't
that open
you up to a ton of spam? Mark: Whenever
you do anything like that, like using an email address, is get a free
email address like gmail, or yahoo mail and set up a separate email
address for those kinds of things. You want to keep your main email
address just for the people you know. You're better setting up a free
account for other things. Terry: OK, now
what happens when you place an ad on Craigslist.com how is in up there? Mark: I’m
pretty sure it’s up there for good. To be honest, Craigslist.com
is something I don’t use to much because I kind of work on the
SEO a lot more, but your ad on Craigslist.com is up there pretty much
for good, as far I know, but it moves down the list as more ads are
placed in on top of the category you're in. Terry: It’s
kind of an everlasting link though. It helps your link popularity and
linking back to your website. Mark: Oh yeah,
no matter what you're doing you should always be looking to get more
link, your press releases that gets you more links, your videos, they
get links, your viral reports can get links to your report, so no matter
what you are doing you should be trying to get links to your website,
because in the end of the day, search engines generate the most traffic
and you want the ranking in search engines. Terry: Cool! Now that brings up another point is Web 2.0. Can you tell us exactly what web 2.0 is and what kind of bits and pieces are involved in it? Mark:Esentially
Web 2.0 is the second generation of websites. Things like Myspace.com, Once again,
you can sign up for Squidoo, put in your articles, put in your viral
report and allow people to download it for free. And they put AdSense
ads in squidoo and they share the revenue with the people who are on
Squidoo. So even just signing up and providing content on Squidoo can
earn you a little bit of cash every month. Terry: Wow! What’s
the difference between Squidoo and Facebook or Myspace? Mark: Basically Squidoo is a bit more business oriented and it shares its revenue. Squidoo calls your page a lens. And you can tag your lens so it can be found easier. MySpace
is not business oriented. You go and find friends who are relevant
to what you like, but they frown on businesses. Terry: So Squidoo
actually allows you to advertise your products and services as opposed
to MySpace. I’m not familiar with the rules and regulations of
MySpace and Facebook, but they're more for personal use instead of
business, is that right? Mark: Well tons of companies use MySpace, but it does state in their terms and condition that you’re not meant to use it for monetary gain. But it's a great way to find people with a similar interest. If we use the golf example again, you create yourself a MySpace page and dish out that free report to your MySpace friends and they refer their friends to your page and so on and so forth. So MySpace is another good way to spread things virally like that. Squidoo works less on a viral component. Squidoo is good for google. Terry: What about
posting comments If I find pages or lenses that are relevant to my
business and I leave a comment with my link on their page, is that
relevant as well? Mark: Yeah it
is! And it's also good if you could find high page rank lenses. The
same on blogs. I actually included a free piece of software in the
traffic transformer which allows you to find high page rank blogs related
to your keywords. So literally you go into this software and type in
your keywords for golf sites and it will dish out page rank 7 or 8
blogs that you can go and leave comments on and that’s more links
to your site from high page rank blogs. Terry: Can you
explain page rank? What is the importance of a PR7 as opposed to a
PR1? Mark: Page rank
is basically the way Google ranks websites. Let's say you have one
link from a website with a page rank of 7 and 20 links from websites
with a page rank of 1. Your 1 link from the page rank 7 site is much
more important than all those other links combined. Terry: Is page
rank defined by the number of visitors to that webpage? Mark: It’s defined as the importance of the site. Wikipedia.com, which has a very high page rank, or a lot of the big brand sites, they all have a high page rank, because a lot of people are linking to them. That’s basically how you develop your page rank. And when you get a link from a high page rank site, Google sees that as a vote for your site. So if Wikipedia links to your site, Google comes along and says if Wikipedia is linking to your site, then it must be a good site. Terry: Almost like relationship marketing. Mark: Something
along those lines. Terry: If wikipedia
likes it then I like it. Mark: That's pretty much how it works. Something else worth mentioning, is the link phrases you use. When you're linking to your webpages from your blog or any other pages, for that matter, use a phrase in your link. So instead
of writing a link like http://www.GolfSlice.com or "Click
Here" use an actual phrase and hot link it to the site
or page you want. For example, if your sentence says, Hotlink
the words "cure your golf slice in 6 simple steps" because
Google likes that too. Terry: OK so we've
got several ways to keep Google happy. Let's move onto social bookmarking.
First off, what is it? Mark: Social bookmarking
is basically when people add your site to a social bookmarking site
like This is where the social aspect comes in, because other people see that your site is bookmarked by one of their friends and they figure if he's bookmarked the site, it must be good. I’ll check it out too. That’s how social bookmarking works. You can
get a very cool plug-in for your Wordpress blog that will pop up all
the social bookmarking sites underneath your post. So if people like
what you've written, they can just check the relevant social bookmarking
links and add it right away. And again, going back to our SEO conversation,
it's more links back to your site. Terry: So social bookmarking acts the same as the favorites file in my browser, but it's public? Mark: Exactly,
it’s your favorites file but it is not connected to your computer,
it's on a website. And you can make it private, I’m pretty sure.
It’s great to get traffic and more importantly, it’s great
way to get links back to your site. Terry: So how many
of these social bookmarking sites are out there other than del.icio.us? Mark: Another
one is called StumbleUpon.com. It's one of those sites to visit when
you are looking for something interesting. Essentially, you tell it
what you like and it finds websites that are related to what your interests
are. So submit your site to StumbleUpon.com Terry: It sounds
like a nice alternative to the search engines. Mark: Not quite.
Basically, StumbleUpon is like clicking on the "I feel lucky" button
on Google. Then it watches what sites you visit in the StumbleUpon
selections and tries to guess what sites you'll be interested in visiting. Terry: Ok. Now
the last thing I'd like to cover before we wrap things up and open
up for questions is, what Jay Conrad Levinson coined as guerilla marketing.
Guerilla marketing is literally hundreds and hundreds of ways to market
using low or no cost methods. Right now, I'd like to focus on 2 methods. 2. To translate your website into several different languages Let's start off with email marketing. First, you have to build a list. How do you start off from nothing and build your first list? Mark: Basically, we discussed how to get the traffic. So you want to drive the traffic of what we call a squeeze page. A squeeze page is where you offer your visitors something for free in exchange for their name and email address. A wonderful way to get content to give away is Private Label Rights. Once again, let's use the golf site. You get some Golf Private Label Rights products and package them up into an ebook. You offer the ebook for free when people sign up for your free golf newsletter. Your visitors
enter their name and email addresses and click the submit button. Your
autoresponder sends them a link for them to download your viral report
and everybody wins. Your visitor gets the information they want, plus
they got the viral report, which they can give away to others if they
want, and it’s a great way to start building your list. Terry: Excellent.
So once you’ve got your list, what’s the protocol for emailing
these people? How often can you send them a mail? Mark: To the internet
marketing niche or the golf niche? Terry: Let’s
talk internet marketing for a change. Mark: Ok. In the internet marketing niche, I know guys that spend email everyday and do it very well. Personally, I send 3 emails a week. I think that’s enough, but it depends on how you develop the relationship with your list. Testing is the key. If you try
emailing everyday and you constantly get unsubscribe, unsubscribe,
unsubscribe, then that doesn't work for you. So it’s really kind
of a case of testing. I personally like 3 times a week Terry: Ok. So that's internet marketing. Are you in other niches as well? Mark: Yeah. I
work in the golf niche. The first one we talked about was the ring
tones one. Another one, which was a bit of an unusual one was Tag body
spray. It's an American spray like links deodorant. I was an affiliate
using LinkShare.com for that and I actually out ranked Gillette, the
parent company. It didn’t last forever, but it did last a while
and it made some nice revenue. Actually, that's how I got started in
internet marketing. I wrote a report on how I outranked Gillette. And
you know what? I'll include that report in with the OrderTrafficTransformer.com
only for the people on the call this evening. Terry: And that’s
how you outranked Gillette for tag body spray? Mark: Yeah, that
was a lot of traffic. Terry: Very nice!
Now, what about other niches? For example, you said you’re in
the dog niche as well? Mark: Golf !!! Terry: Oh in golf,
sorry, sorry. In the golf niche, do you send out email three times
a week? Mark: Emails? No! Once a week. But it takes 7 - 10 contacts before someone decides whether they're going to buy it or not. So you want to be contacting them a minimum of 7 times. In the internet
marketing niche it's a bit different. They expect emails on a more
regular basis. Terry: When you're writing your email, what kind of content do you put in your email? Mark: Generally
I like to put my content on the blog and then have a link from my email
to my blog. Reading in an email is not so nice. So the best way to
do it is send an email that directs the readers to your blog. Plus
anyone can read your blog. And you can generate traffic to your blog
using the tactics we discussed so more people can read it other than
just those on your email list. Terry: So what
would you say in an email to your list? Something like, Hi it's Mark,
I just put a post on my blog. Click on the link to see what I said? Mark: Even less
formal. I'd say something like, I'm just back in the office today after a nice relaxing weekend on the golf course. I just put an article up on the blog. Here's the link (LINK). Take care. To our success, Terry: Mark: Terry:And
where to you get the script? I haven't
gotten any emails in a foreign language, but I have gotten some spam
comments in a foreign language that I don't understand, but the word
Viagra keeps popping so I know it's spam. Terry: What we've just talked about could take people a month to implement and we've only talked about 10 ways to get traffic to your website. And it's something you can maintain. If you're writing articles, you can write articles once a month, once a week, once a day, however much you want to do. With just
the 10 techniques we've shared with you today, you can develop a very
substantial traffic flow to your website. Now the cool thing is, Mark
has another 20 ways that are just as easy to implement as what you've
just heard. And he's packaged it all up in OrderTrafficTransformer.com
and added Just before we wrap things up, Mark, is there anything else you’d like to add? Mark: Thanks a
lot for having me on the call. This is the very first teleseminar I’ve
ever done. I'd just like to say thanks a lot for having me Terry. I
hope a lot of people got a lot of benefit from tonight's call. Terry: Absolutely!
I can testify to that. I’ve used some of your methods in the
past and they definitely bring traffic. Mark: They’re good. I have a video on the OrderTrafficTransformer.com site that shows the traffic statistics. This stuff really works. Terry: What I like to do mark is if you can stick around for a bit I’d like to open the call then to allow people to ask you questions directly. At this
point we opened the call up for questions. And the rest, as they say,
is history Now the ball is in your court. You have plenty of resources at your disposal to drive massive traffic to your website. Your next step is to put your newfound knowledge into action. I wish you all the success you deserve. Enjoy your day! Terry http://www.OrderTrafficTransformer.com RESOURCES News / Press Release Submissions http://www.Digg.com Social
Bookmarking Web
2.0 Blog
Software Ping Software 1 Million visitors from the original PDF |
You can find more marketing articles at cVanci.com |
 |
||
|
